At Upnotched, we realized that the home service industry was broken. Most companies struggle with unmotivated applicants and inconsistent quality. We decided to be different. We built Upnotched University—a custom training and recruiting engine designed to attract, educate, and deliver the top 10% of talent in the industry.
We don’t just hire—we invest. By establishing clear expectations early, we’ve created a culture of accountability that translates directly to the quality of our craftsmanship.
Upnotched Roofing & Exteriors was founded on a simple principle: doing the right thing shouldn’t be an exception—it should be the standard. We recognized that the only way to consistently deliver on that promise was to move away from reactive, traditional hiring. By requiring every team member to progress through our rigorous University, we ensure that the person standing on your doorstep isn’t just an employee—they are a highly-trained specialist who understands our tech-driven inspection process and our commitment to the community.
This investment in our people is an investment in your home. When we remove the ‘guesswork’ from our workforce, we replace it with a culture of precision, faster response times, and a higher quality of craftsmanship that only a truly committed team can provide. At Upnotched, we aren’t just building roofs; we are building a legacy of trust, one educated professional at a time.
At Upnotched Roofing, our vision is to lead the evolution of the roofing industry by proving that world-class craftsmanship and local, family-operated values can exist at scale. We aren’t satisfied with the industry status quo of inconsistent communication and reactive service.
We envision a future where every homeowner in East Texas has access to a tech-forward, transparent, and high-integrity roofing experience. By leveraging our proprietary Upnotched University and the RTS Engine, we are building a workforce of specialized professionals who are as committed to their personal growth as they are to the structural integrity of the homes they protect.
Our mission is to build a predictable pipeline of talent that eliminates the basics and focuses on mastery. We aim to provide a steady flow of motivated, ready-to-interview candidates who are fully committed to the Upnotched ‘Golden Rule’.
- Systematize Success
- Eliminate Onboarding Friction
- Leverage Precision Technology
- Foster Professional Autonomy
- Protect the "Golden Rule"
- Maintain 24/7 Readiness
- Filter for Excellence
- Bridging the Knowledge Gap